70 years of India and more than 78 years of the Hari Prasad Gopi Krishna Saraf Group, resulted in the formation of its evolved identity AISSHPRA GEMS & JEWELS. The fundamental existence has been revamped to cater to the needs of the newer audience in and around Uttar Pradesh.

The new logo monogram of the Group is called “Swarna Kamal” (Golden Lotus) with its 8 petals in flowing form, it is symbolic of the purity of gold and the beauty of design which is what attracts every woman to her jewellery.

VISION – “To become a jewellery house that stands true to its legacy of transparency, integrity and ethics, and yet evolving to meet the needs of the new age consumer in the region that we choose to operate in.”

MISSION – “To fulfill the combined needs of the jewellery consumers in all respects – product, service and information such that they appreciate the value of all they derive and think of us fondly as their preferred choice for generations to come.”