Jaunpur, May 7, 2026:
Leading North Indian jewellery retailer Aisshpra Gems & Jewels has further strengthened its footprint in Uttar Pradesh with the launch of its 16th showroom in Jaunpur. The new showroom features an expansive range of gold, natural diamond, polki and silver jewellery, and witnessed strong customer response and footfall on its opening day.
The showroom was inaugurated by Chief Guest Dr. Ravi Kishan, Member of Parliament and noted Bollywood actor.
The inauguration ceremony was attended by Aisshpra Gems & Jewels Directors Mr. Atul Saraf, Mr. Anoop Saraf, Mr. Vaibhav Saraf and Mr. Saumitra Saraf, along with distinguished members of the local community and the Jaunpur showroom franchise partners Rajesh Dubey, Naveen Dubey, Vikas Dubey, Vivek Dubey, Adarsh Dubey and Roshan Dubey with their families.
As part of the launch celebrations, the brand announced inaugural offers, including up to 50% off on making charges on select gold and diamond jewellery collections.
The occasion also marked the regional introduction of Aisshpra’s contemporary jewellery sub-brand, “Jewel Story” — a modern jewellery concept curated for young and working consumers. The collection focuses on lightweight, everyday natural diamond jewellery crafted in 9KT, 14KT and 18KT gold, catering to office wear, gifting and daily styling needs.
Speaking at the inauguration, Dr. Ravi Kishan said:
“The arrival of Aisshpra Gems & Jewels in Jaunpur reflects the growing commercial and aspirational potential of emerging cities. I congratulate the entire team and wish them continued success in the region.”
Commenting on the expansion, Directors Mr. Atul Saraf and Mr. Anoop Saraf said:
“Jaunpur is an important addition to our growth journey as we continue strengthening our presence across Uttar Pradesh. At Aisshpra, our focus remains on offering customers a combination of trust, transparency, superior craftsmanship and contemporary design sensibilities.”
Franchise Partners Vikas Dubey and Adarsh Dubey added:
“The customer response received in Jaunpur has been extremely encouraging. We are confident that Aisshpra’s design philosophy, product quality and customer-first approach will resonate strongly with the market.”
With this launch, Aisshpra Gems & Jewels continues its strategic expansion across Tier 2 and Tier 3 markets, reinforcing its position as one of the fastest-growing jewellery retail chains in North India.
