In the heart of Gorakhpur, where the echoes of literary giants like Munshi Premchand and Firaq Gorakhpuri still resonate, another timeless legacy has quietly flourished—Aisshpra Gems & Jewels. Established in 1940 against the backdrop of India's struggle for independence, Aisshpra began as a modest venture in a small, rented shop adorned with the glimmer of 'zari and gota'.

Founded by Hariprasad Gopikrishna under the mentorship of Sri Balkrishnaji and Late Sri Gopi Krishnaji, the brand was nurtured through passion, dedication, and a deep-rooted connection to the community.

As decades passed, Aisshpra evolved and expanded under the visionary leadership of Shri Atul Saraf and Shri Anoop Saraf. In 2003, it transformed into Aisshpra Gems & Jewels, marking a significant milestone in its journey. Today, led by Atulji and his sons Vaibhav Saraf and Saumitra Saraf, alongside Anoop Saraf, Aisshpra stands as a beacon of trust and craftsmanship, poised for national expansion with plans to establish 25 franchise stores by 2025.

A commitment to excellence: Trust, integrity, and ethics

Central to Aisshpra's success is its unwavering commitment to TIE: Trust, Integrity, and Ethics. From the outset, they set industry standards by being among the first in the region to introduce hallmarked jewellery and certified diamonds. This dedication to quality and transparency has earned them not only customer loyalty but also over 35 prestigious national and international awards, celebrating their excellence in craftsmanship and service.